Create a new culture of sake and shuki and connect it to the future by offering a "one-of-a-kind sake experience that satisfies the senses and the soul" in Japan and abroad. 「五感で味わい、心が満たされる唯一無二の日本酒体験」を国内外へ発信し、日本酒と酒器の新たな文化を構築し未来へ繋げる。